Time: 10:30 am – 11:30 am ZOOM
Key To Stability And Sanity – The Annual Development Plan
Do you find yourself insanely following the latest demands of your organization, your executive director, a board member, a prospective donor or a current donor? Here’s an answer.
A successful (and sane) development program is only possible when there is a plan agreed to by all involved – volunteers and staff – and implemented through the year. The plan must be donor centered, current and relevant for your organization. This session will explore the components of a development program – annual, major and estate gifts – and their fit in the yearly fundraising process. We will then delve into the steps to set a comprehensive development plan and create ownership among staff, board and donors. And of course, no session would be complete without discussion of recent trends among donors and their desires.
Beth Shearer, CFRE, has worked with nonprofits for her entire career — over 30 years. She has served as a consultant, chief fundraiser, executive director, and board member. Over the years, she has worked and served in the fields of education, early childhood education, community organizations, churches, and health care. She has successfully completed capital campaigns, scholarship campaigns, and endowment campaigns, raising millions of dollars and building a base of loyal donors for each organization.
Beth believes the key to successful fundraising lies in building and maintaining strong relationships. Understanding the roles of each organization’s leaders and their relationships has been a key to successfully guiding organizations as they strengthen their fundraising operations. With a strong background in volunteer management, she is able to creatively match the strengths and talents of individuals to achieve the goals of the institution.
Beth is a lifelong Kansan. After graduating from Bishop Carroll High School in Wichita, Beth earned a degree in art education from Emporia State University. Currently she lives in Salina. She is a certified fund raising executive (CFRE) and a member of the Association of Fundraising Professionals.